There’s indulgence — and then there’s Breakfast Babes. Created for those who crave sweetness without compromise, Breakfast Babes crafts raw, plant-based cakes that deliver on every front: flavour, nutrition, and feel-good satisfaction. Made entirely with whole food ingredients, these chilled confections are gluten-free, dairy-free, and refined sugar-free, so you can treat yourself without second-guessing. From decadent chocolate layers to creamy fruit-forward bites, each cake is rich in nourishment and designed to energise you throughout the day. Thoughtfully made to store well and stay fresh, these raw delights can be kept in the fridge or freezer — ready to be pulled out when a treat is needed most. Each slice is a celebration: of balance, of wellbeing, and of the everyday moments that deserve a little extra sweetness. Breakfast Babes is the creation of Olivia — baker, wellness advocate, and mum — who turned her passion for health-conscious living into a thriving brand that brings whole-food joy to every bite. What started as an obsession with recreating sweet treats using nutrient-dense ingredients quickly grew into a small but mighty business built on connection, creativity and care. Olivia’s mission has always been clear: to make healthy indulgence simple, accessible and genuinely exciting. Her raw cakes are an ode to this philosophy — playful yet nourishing, luxurious yet balanced, made to support both physical wellbeing and the emotional power of a well-deserved dessert. With an ever-growing fanbase across New Zealand, Breakfast Babes is fast becoming a cult favourite in the clean-eating scene — not just for its products, but for its heart.
A Kitchen-Born Brand Rooted in Real Wellness and Joy
The story of Breakfast Babes is as personal as it is purposeful. Founded in 2022, the brand blossomed from Olivia’s own kitchen, where she first began creating nutritious cake recipes for her family and friends. In an industry often overwhelmed by conflicting health advice and overpriced “superfoods,” Olivia took a refreshingly grounded approach: whole food ingredients, minimal processing, and full-on flavour. With three young children and a passion for sharing what lights her up — from food to lifestyle — Olivia knew that healthy eating had to be realistic, affordable, and delicious. Her raw cakes became a tangible expression of that ethos: easy to love, easy to share, and always satisfying. As word spread and demand grew, Breakfast Babes became more than just a side project — it became a community. Through every monthly drop, Olivia stays hands-on, from recipe development to packaging, ensuring each order carries the same care and intentionality as her very first. Customers don’t just buy a cake — they join a movement of self-care through sweetness, where eating dessert isn’t the exception, but the everyday celebration. In a fast-paced world, Breakfast Babes invites its community to pause, treat themselves, and eat the cake — always. Because life’s too short for guilt, and far too beautiful to skip dessert.
Wholesome Values That Nourish Body, Community and Planet
Beyond the kitchen, Breakfast Babes is rooted in values that reflect the evolving needs of the modern, health-conscious consumer. All treats are made in small batches, with locally sourced ingredients wherever possible, and packaged in recyclable, biodegradable materials that tread lightly on the planet. Olivia’s focus isn’t just on making cakes that taste good — it’s on making cakes that do good. By stripping away the unnecessary (like preservatives, additives, and refined sugars), she’s giving the body what it actually needs: real fuel, slow energy, and nutrients that support every system. From the magnesium-rich nuts to naturally sweetened bases, each ingredient plays a role in how you feel — not just today, but long after the last bite. Breakfast Babes also champions transparency and accessibility. Olivia understands the financial and emotional weight of trying to eat well in a world of overpriced health fads, so she keeps her price point as affordable as possible without sacrificing quality. It’s about honouring the real-life experience of her customers — busy people trying to make mindful choices, without the stress or overwhelm. Whether you’re ordering a birthday box or just want to have something wholesome on hand for those late-night cravings, these raw cakes make it easy to care for yourself in the most joyful way. Breakfast Babes isn’t just a brand — it’s a reminder: you deserve to be nourished and delighted, every single day.
To know more visit:
Instagram- https://www.instagram.com/breakfastbabes_
Website- https://breakfastbabes.shop/
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