Charlotte Penman Jewellery offers more than adornment—it is a brand rooted in storytelling, symbolism, and soulful design. Each piece in the collection is created with the belief that jewellery carries meaning beyond its form. It becomes a silent witness to life’s moments—a necklace gifted at birth, a ring that marks a union, a pendant worn in remembrance. These wearable symbols move through time with their wearer, becoming intimate expressions of memory, identity, and love. Charlotte Penman Jewellery was founded with the intention of crafting meaningful objects of beauty—pieces designed not only to be worn but to be cherished. The brand draws inspiration from the natural world, sacred geometry, mysticism, and art nouveau, weaving ancient references into modern heirlooms. Crafted from 9ct and 18ct gold, sterling silver, and carefully sourced gemstones from Madagascar, Alaska, and the Czech Republic, each design reflects a dedication to authenticity, purpose, and timelessness. Far from the shifting tides of fashion trends, the brand’s creations speak to intuition and ritual, offering jewellery that becomes part of the wearer’s lifelong journey.
Crafted for Ceremony, Connection, and Generational Legacy


Charlotte Penman Jewellery is known for its deep connection to personal milestones and ceremonial moments. The brand specialises in creating heirloom-quality engagement rings, wedding bands, talismans, and bespoke keepsakes that reflect a sense of ritual and emotional resonance. Through a highly collaborative and personalised design process, clients are invited to share their stories and inspirations—turning the act of jewellery creation into a meaningful dialogue. Each piece becomes a tangible embodiment of memory and intention. At the heart of the brand’s approach lies a reverence for craftsmanship and symbolism. Stones are selected for their energy and narrative, not just their clarity or hue. Every ring and pendant is made slowly, ethically, and by hand, with a focus on longevity and personal significance. This commitment to artistry and emotion results in jewellery that not only marks an occasion but also deepens its meaning. Whether it’s a ceremonial ring that honours love, a pendant that signifies transformation, or a bracelet worn daily as an anchor of calm, Charlotte Penman Jewellery crafts treasures meant to last generations—pieces imbued with soul, story, and care.
A Creative Legacy Built on Integrity, Artistry, and Conscious Design


At the foundation of Charlotte Penman Jewellery is a creative legacy shaped by art, heritage, and a global perspective. Founder Charlotte Penman grew up in a household where architecture, design, and aesthetics were woven into daily life. With a background in sculpture and photography, and years of travel through India, Europe, and Japan, her creative practice is informed by both artistic depth and cultural diversity. This unique blend of influences evolved into a jewellery brand known for its refined sensitivity to materials, form, and meaning. In recent years, Charlotte has been joined by Maya, an artist of Italian and Tongan descent, whose fine art background and reverence for ancestry have further enriched the brand’s design philosophy. Together, they champion a thoughtful, feminine approach to jewellery—grounded in sustainability, slow craftsmanship, and sacred intention. All pieces are handmade in Aotearoa (New Zealand), using recycled metals where possible, natural gemstones, and low-waste studio practices. Whether designing for their core collection or crafting a bespoke commission, their process remains guided by care, transparency, and a sense of spiritual purpose. Charlotte Penman Jewellery stands as more than a brand—it is a deeply considered creative lineage, built by women, made with integrity, and intended for those who view jewellery as a meaningful extension of the soul.
To know more visit:
Instagram- https://www.instagram.com/charlottepenmanandco
Website- https://charlottepenman.com
To read more startup stories visit- https://startuptodaynewzeland.com