Frozen organic fruits are picked at peak ripeness and snap-frozen to preserve their natural flavour, colour, and nutrients. They offer year-round convenience without compromising on freshness, ideal for smoothies, baking, or snacking straight from the bag. Oob Organic creates certified organic frozen fruits and treats that capture the true taste of nature—vibrant, flavourful, and entirely free from harmful chemicals. From plump, spray-free blueberries to juicy frozen mangoes and real-fruit ice blocks, oob’s range is built for conscious consumers who care about what goes into their bodies and where it comes from. Every product is made with certified organic ingredients, hand-grown with respect for the land and crafted to deliver year-round nourishment without compromise. The brand’s journey began in 2001, when Shannon and Robert Auton moved their young family—complete with toddler triplets—to an orchard in Omaha, New Zealand. With a vision to create truly organic, spray-free food for everyday families, the couple took a leap of faith and began planting rows of blueberries in rich local soil. What began as a simple mission to live better and grow healthier food has since blossomed into a movement, one that brings the best of New Zealand organics to households around the world.
Grown from Family Values, Expanded Through Global Partnerships
From the earliest days, oob organic was a hands-on labour of love. Shannon and Robert, with help from family and friends, ran every part of the business—weekdays in the orchard, weekends at local farmers markets, and evenings spent managing the books after their children went to sleep. As demand for quality organics grew, so did their ambition. Recognising the limits of New Zealand’s growing seasons, the Autons sought out international partners who could grow certified organic produce to their exact standards. One of their most cherished collaborations is with Jorge, a Chilean grower whose orchard shares oob’s exacting values and care for the earth. These global partnerships allow oob to deliver peak-season, nutrient-rich fruit all year long, grown ethically and with full transparency. Every grower in the oob family adheres to strict organic certification standards, ensuring each harvest is as clean, honest, and delicious as the next. Together, they’ve created a global supply chain built not on scale alone, but on shared integrity and passion.
A Commitment to the Planet, and the People Who Love It
At oob organic, being certified organic is more than a label—it’s a way of life. Every part of the process, from the soil in the orchard to the soft plastic packaging on shelves, is approached with careful intention and sustainability. The company uses natural pest control methods, eco-certified cleaning products, and sustainable farming practices that protect biodiversity and soil health. To minimise environmental impact, oob sources 100% organic fruit, avoids chemical fertilisers, and actively partners with local and international recycling schemes like The Soft Plastic Recycling Scheme. Their factory operations and sourcing decisions are made with a long-term view of preserving land and reducing waste. Even in their packaging development, they are constantly researching new alternatives that are kinder to the planet while maintaining product quality and safety. With a deeply personal origin story and a global mission, oob organic exists to prove that food can be both nourishing and responsible. Every berry picked, every ice block crafted, and every pack shipped reflects a promise: to do better for your body, your family, and the future of the planet.
To know more visit:
Instagram- https://www.instagram.com/oob_organic
Website- ooborganic.com
To read more startup stories visit- https://startuptodaynewzeland.com
