The global home and personal care industry is undergoing a quiet but powerful transformation. Consumers today aren’t just looking for products that clean effectively—they want solutions that protect their families, safeguard the planet, and align with healthier ways of living. With growing awareness around toxins, waste, and sustainability, the shift toward eco-conscious living is no longer a niche—it’s shaping the future of everyday care. Against this backdrop, ecostore emerged in 1993 from an eco-village on New Zealand’s Northland coast. Founded by Malcolm and Melanie Rands, the brand was built on a belief that powerful cleaning doesn’t need to come at the cost of people’s health or the environment. What began as a family’s vision for a cleaner, greener home has grown into a pioneering force in sustainable living—continuing today under the leadership of the Kraus family, with products trusted in households across the world.
From Eco-Village Roots to Global Impact
Ecostore’s journey has been defined by innovation, resilience, and a commitment to doing business differently. From hand-filling bottles in a small Auckland store to becoming a household name stocked in supermarkets across Asia-Pacific, the brand has stayed true to its founding ethos: removing harmful or unnecessary chemicals, while delivering hardworking, effective products. Along the way, it has introduced industry firsts—such as sugarcane-based bottles, carbon-neutral manufacturing, and refill stations—that continue to set new benchmarks in sustainability.
A Future Built on Trust and Sustainability
Today, ecostore is not only a certified B Corp™ but also a brand leading a broader cultural shift toward conscious consumption. By placing people and planet at the centre of its work—whether through cruelty-free standards, plastic return programs, or community-driven initiatives—ecostore has proven that care and responsibility can coexist with performance and growth. In an industry often dominated by convenience, it has redefined what it means to clean well: creating products that honour both the home and the world beyond it.
To know more visit:
Instagram- https://www.instagram.com/ecostorenz
Website- https://ecostore.com/nz/our-story
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