The bakery and café world has been quietly reshaping itself over the past decade, fuelled by a renewed appetite for craft, authenticity, and connection. Customers today are seeking more than just a loaf of bread or a flat white — they’re looking for stories behind the counter, ethical sourcing, and products made with care. Across New Zealand, small-batch bakeries and cafés have been at the heart of this movement, reviving traditional methods while embracing modern tastes. Dough Bakery has become one of these local treasures — known for its fresh sourdough, bagels, pastries, and expertly brewed coffee. From its home in the mighty Upper Hutt, it has built a loyal following for its warm atmosphere, artisanal quality, and deep ties to the community it serves. Every loaf, cup, and conversation at Dough carries the spirit of the people who make it possible.
How the Dream Took Shape
For owners Mia and Tim Tracey, the journey began eight years ago with Pickle & Pie, their first venture into the food world. By 2020 — in the midst of a pandemic that had the whole country baking from home — Tim decided to turn his newfound sourdough obsession into something bigger. Encouraged by the local Upper Hutt Mayor, they took the leap and opened Dough Bakery in Mia’s hometown, just as New Zealand emerged from lockdown. It wasn’t just about selling bread and coffee — it was about creating a space that reflected the warmth, resilience, and personality of the people who would walk through their doors. Today, Dough is more than a bakery; it’s a place where mornings start with the smell of fresh loaves, where neighbours catch up over coffee, and where every bagel or pastry has been made by hand. In a time when connection felt scarce, Dough became a meeting point, a comfort, and a reminder of how food can bring people together.
A Team Built on Passion and People
Hospitality has always been more than a job for Mia and Tim — it’s a way to connect, nurture talent, and give people meaningful, long-term careers. At Dough, the team is as diverse as the menu. From baristas pulling silky shots of Kōkako coffee on La Marzocco machines, to bakers working through the night to perfect sourdough, bagels, and buns, to drivers ensuring every delivery arrives with care — every role is valued and celebrated. The focus is on finding people who love what they do, whether that’s the artistry of a perfectly steamed latte, the rhythm of overnight baking, or the satisfaction of a well-timed delivery. The bakery’s commitment to its team has built a workplace where camaraderie runs deep, skills are honed with pride, and customers feel the difference in every bite and sip. In an industry that can often feel transient, Dough stands out as a place where careers grow, people matter, and the love for food and service never fades.
To know more visit:
Instagram- https://www.instagram.com/dough__bakery
Website- https://www.doughbakery.co.nz
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