The bakery world has been undergoing a quiet but powerful shift. As conscious consumers lean toward plant-based living, vegan treats have moved from being a niche curiosity to a celebrated indulgence in cafés and kitchens across the globe. Today, vegan bakeries aren’t just about replacing ingredients—they’re about reimagining traditions in ways that honour both flavour and values. It’s within this evolving landscape that Vonuts was born. Founded by Laura, Vonuts began as a deeply personal journey—an attempt to recreate the jam-filled donuts of her childhood in eastern Germany. What started with memories of her Oma’s kitchen and a deep fryer gift soon grew into a venture rooted in compassion, tradition, and innovation. After a move to New Zealand, 200kg of flour, 42 meltdowns, and the arrival of a little one, Vonuts became more than just a business—it became a story of resilience, family, and flavour crafted with love.
From Memory to Mission
Laura’s journey to veganism seven years ago was a turning point, reshaping not just her diet but her way of life. Raised on a family farm, the shift wasn’t easy, but it became a celebration of compassion and conscious living. The absence of her Oma’s donuts marked a gap—until she decided to fill it herself. What began as an experiment during the 2020 border closures transformed into a calling: to make vegan donuts that could carry the same warmth, nostalgia, and joy of her grandmother’s creations.
Crafting Donuts with Heart
Vonuts today stands as more than a bakery; it’s a bridge between memory and modern values. Every donut carries the comfort of tradition while aligning with a compassionate, plant-based ethos. Each batch represents patience, care, and a belief that food can tell stories as much as it satisfies cravings. For Laura, Vonuts is not just about making something sweet—it’s about sharing a piece of home, a taste of love, and a reminder that traditions can be reimagined for the better.
To know more visit:
Instagram- https://www.instagram.com/vonuts_official
Website- https://vonuts.co.nz
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