Clover Ferments was born not from a commercial idea, but from a deeply personal and urgent search for healing. The story began when founder Steph Campbell’s infant daughter, Clover, developed alarming and painful reactions to nearly every food—rashes, hives, reflux, bloody diapers, and unrelenting discomfort. With limited answers from conventional medicine and only three “safe foods” remaining in Clover’s diet, the family entered a period of crisis and survival. It was during this time that Steph discovered anaerobic fermentation, a traditional method that uses oxygen-free environments to cultivate beneficial microbes while reducing histamine levels—an approach particularly supportive for those with gut sensitivities.
Driven by instinct and maternal determination, Steph began fermenting organic carrots at home using this ancient technique. The first batch took weeks to complete, but the impact was swift and transformative. Small, daily sips of the tonic led to dramatic improvements: Clover could suddenly tolerate a wider range of foods, and her symptoms began to disappear. This experience marked a turning point—not just in one child’s healing journey, but in the birth of a purpose-led brand. Clover Ferments emerged as a result: a company rooted in science, necessity, and love, built to help others discover the same path to health, freedom, and empowered nourishment.
What Makes Our Tonics Different: Science, Simplicity, and Sensitivity


Every Clover Ferments tonic is crafted with intention, precision, and a deep respect for the complexity of human health. Unlike conventional probiotic drinks, Clover’s products are created using a specialized anaerobic fermentation method that nurtures beneficial bacteria while suppressing histamine-producing microbes—making the tonics particularly gentle for those with histamine intolerance, food sensitivities, or autoimmune conditions. The process begins with a handful of foundational ingredients: fresh organic vegetables, mineral-rich salt, and clean spring water. These are sealed in glass vessels and left to ferment for three weeks, allowing natural microbial populations to flourish while enhancing the bioavailability of enzymes and nutrients. The result is a range of living tonics—The Blend, The Beet, and The Turmeric—that deliver robust support for digestion, inflammation, immunity, and skin health. Each bottle is hand-poured and carefully stored to preserve its vitality, with no additives, preservatives, or artificial ingredients. Designed to be taken in small, mindful doses, the tonics suit both newcomers to fermentation and experienced wellness seekers. Their earthy, tangy flavour and gentle potency make them an ideal daily ritual. Clover Ferments embodies true nourishment—minimalist, methodical, and deeply supportive of the body’s natural rhythms.
Mothers, Makers, and Microbes: A Woman-Led Team Built on Care


At the heart of Clover Ferments is a dedicated team of women who understand the stakes of personal health and healing. The company remains led by founder Steph Campbell, whose lived experience with her daughter Clover continues to guide the brand’s mission and integrity. Steph remains personally involved in educating customers, answering questions, and ensuring each step of the process reflects the same care that began in her kitchen. Supporting the brand’s growth and operations is Mary-Anne Parker, a Chartered Accountant who became involved after witnessing the tonics’ transformative effects firsthand. Her belief in real food healing and responsible business practices ensures that Clover Ferments remains an ethical, independent, small-batch producer. In the fermentary, Jorgia Van Kan—a trained chef, certified nutrition consultant, and mother—oversees the production process with exacting standards. Her own experiences with eczema and gut-related concerns give her a personal connection to the product and a deep appreciation for the lifestyle it promotes. Together, the Clover Ferments team represents a convergence of knowledge, care, and female-led innovation. Their work is not driven by trends or mass-market appeal, but by a desire to offer something truly healing—functional food crafted with soul. Clover Ferments stands as a quiet revolution in gut health, where every bottle tells a story, and every sip honours the body, the process, and the people behind it.
To know more visit:
Instagram- https://www.instagram.com/cloverferments
Website- https://cloverferments.co.nz
To read more startup stories visit- https://startuptodaynewzeland.com