HealthPost is New Zealand’s trusted destination for natural health, beauty, and lifestyle products—where wellness meets purpose and mindful living begins. From daily essentials to hard-to-find clean alternatives, every item in HealthPost’s curated collection is selected for its ability to nourish the body, support wellbeing, and tread lightly on the planet. Offering an extensive range of supplements, skincare, pantry goods, eco-living solutions, and more, the platform makes it easy for customers to choose products that align with their health goals and environmental values. Each product must meet some of the country’s highest ethical, ingredient, and environmental standards, giving customers peace of mind about what they’re putting in or on their bodies. Despite spanning hundreds of brands and categories, HealthPost’s purpose remains singular: to empower people to live well through nature. Whether it’s certified organic skincare, practitioner-approved supplements, or planet-friendly pantry staples, every product reflects a deep commitment to transparency, quality, and care—for both people and the planet. As a proudly B Corp-certified and Ekos Zero Carbon-certified business, HealthPost leads the way in responsible retail. Its values-based shopping experience lets customers filter by more than 40 attributes—such as “New Zealand Made,” “Carbon Neutral,” or “No Animal Testing”—making it possible to shop with complete confidence and intention.
A Proud Kiwi Legacy Rooted in Care and Community
What began as a small side project in a family kitchen in Mohua Golden Bay has grown into one of New Zealand’s leading natural wellness retailers. HealthPost was founded in 1988 by Linley Butler, who began selling barley grass to make natural health more accessible and affordable. Her mission, rooted in nature and care, remains at the heart of the company today. Now led by her children, Abel and Lucy, HealthPost continues to evolve while staying true to its community-focused origins. HealthPost’s deep connection to Golden Bay informs much of its business ethos—from prioritising local employment and reducing waste to making thoughtful decisions about packaging and partnerships. As a major employer in a small town, the company takes its social and environmental responsibilities seriously. Every decision, from how products are selected to how orders are packed, is made with long-term impact in mind. The company’s “Ethical by Nature” promise means all products are reviewed by naturopaths and sustainability experts to ensure they’re genuinely good—for people, communities, and ecosystems. But HealthPost’s contribution extends far beyond commerce. Since 2009, the company has donated over $1 million to customer-nominated charities through its Better World Donation Programme. Its team also works closely with environmental organisations, conservation leaders, and social enterprises to help build a more resilient and compassionate future. Each order placed is more than a transaction—it’s a step toward collective wellbeing and positive change.
Sustainability in Action, From Local Impact to Global Standards
Sustainability at HealthPost is not a marketing slogan—it’s a fully integrated practice that touches every area of the business. From its ingredient sourcing and energy consumption to shipping practices and packaging design, every decision is made with environmental stewardship at the forefront. The company was New Zealand’s first natural health retailer to become B Corp certified and has also achieved Carbon Zero certification through Ekos, demonstrating measurable progress toward a regenerative business model. In its Golden Bay operations, HealthPost uses 72 solar panels to power its warehouse, has planted thousands of native trees, and ensures all packaging is biodegradable, recyclable, or compostable. But one of the company’s most significant initiatives is the HealthPost Nature Trust, established to restore local biodiversity. Since 2017, the Trust has planted over 16,000 native trees, erected a three-hectare predator-proof fence, and contributed to the successful reintroduction of native seabirds to protected mainland areas. This initiative is based at Te Whare Whakatā, a multi-purpose facility that serves as both a research station and a conservation education hub, further embedding ecological integrity into HealthPost’s DNA. Alongside its direct conservation work, the company challenges the wider industry to do better through platforms like Mindful Brands—an advanced filtering system that allows customers to shop by values such as “Palm Oil Free,” “Certified Organic,” “Vegan,” or “Woman-Owned.” With a long-term vision for ethical sourcing, reduced emissions, and transparent business practices, HealthPost continues to push industry standards forward. Every product, every brand partner, and every operational choice is evaluated through the lens of sustainability and social good. Customers who shop with HealthPost are not just purchasing wellness products—they are supporting a movement toward healthier living, ethical business, and a regenerative future.
To know more visit:
Instagram- https://www.instagram.com/healthpostnz
Website- https://www.healthpost.co.nz
To read more startup stories visit- https://startuptodaynewzeland.com
