The global skincare industry is undergoing a profound transformation as consumers increasingly seek products that are not only effective but also gentle, natural, and ethically made. This shift reflects a growing awareness of skin health as a holistic journey—one that embraces simplicity, sustainability, and respect for the skin’s own biology rather than aggressive treatments. In a market crowded with complex routines and synthetic formulations, there is a rising demand for brands that prioritize transparency, integrity, and true skin wellness. Emerging from this evolving landscape is LOVESKIN, a New Zealand–based skincare brand that embodies these values through its commitment to Corneotherapy—a science-backed, skin-first approach. LOVESKIN’s carefully crafted botanical rituals harness the power of natural oils to cleanse, nourish, and restore, offering a minimalist yet deeply effective alternative to conventional skincare. Rooted in personal experience and guided by a philosophy of healing and respect, LOVESKIN invites you to rediscover skincare as a calming, restorative ritual that honors your skin’s intelligence and individuality. From the velvet-soft Tui Cleanser to the nutrient-rich Arohanui Facial Serum, every formula is crafted to respect your skin’s intelligence — helping it return to balance, clarity, and radiance. In a saturated beauty market full of multi-step routines and harsh formulations, LOVESKIN offers something rarer: true calm, true repair, and truly clean results.
A Brand Born from Healing, Guided by Simplicity
LOVESKIN was founded in 2015, but its story began long before. In 2005, its founder began a personal journey after struggling with conventional skincare that left her skin dry, damaged, and depleted. Searching for alternatives, she discovered the incredible healing power of botanical oils — and with it, a new understanding of how skin can be supported rather than suppressed. That insight became the cornerstone of LOVESKIN: a brand dedicated to offering natural skincare that heals from the outside in. Built on Corneotherapeutic principles, LOVESKIN avoids harsh surfactants, synthetic emulsifiers, and unnecessary additives. Instead, the brand embraces a less-is-more approach, with minimal, multi-functional products that are both luxurious and sustainable. Over the years, the range has evolved through a blend of traditional herbal wisdom and modern skin science — always staying true to its roots in simplicity, efficacy, and self-kindness. Every ingredient is hand-selected for its skin-enhancing properties, and every product is made in Aotearoa New Zealand to ensure complete control and quality. LOVESKIN isn’t about trends — it’s about timeless skincare that restores confidence, calms inflammation, and honours natural beauty in every form.
Skincare with Integrity: Sustainable, Kind, and Transparent
LOVESKIN’s commitment to health goes far beyond surface beauty. In a world where the average person applies over 500 chemicals to their skin each day, this brand takes a stand: no nasties, ever. All products are vegan-friendly, cruelty-free, and made with rigorously sourced, natural ingredients — many from New Zealand and surrounding regions. Sustainability is built into every layer of the brand, from the minimalist product range to conscious packaging choices. With fewer products designed to deliver more, customers are encouraged to simplify their routines and reduce waste — benefitting both skin and planet. LOVESKIN also believes that beauty should be deeply personal, empowering, and inclusive. It’s why their small, passionate team works closely to provide skincare that truly meets people where they are. Whether it’s General Manager Katie, who swears by the velvet touch of the Tui Cleanser; Naturopath Jane, whose go-to is the glow-giving Arohanui Serum; or Marketing Manager Jasmine, who begins every evening ritual with cleanser and muslin cloth in hand — LOVESKIN is driven by women who live what they share. With each blend, LOVESKIN invites you to return to your skin, to simplicity, and to a gentler, more honest way of caring for yourself. Because the best skincare doesn’t just transform your skin — it transforms your relationship with it.
To know more visit:
Instagram- https://www.instagram.com/loveskinoils
Website- https://loveskin.co
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