Chapman Store is more than a boutique—it is a destination for timeless, refined style. Located in the heart of Dunedin, this thoughtfully curated fashion space brings together a considered selection of women’s clothing from leading designers across New Zealand and abroad. From expertly tailored trousers to flowing silk blouses and denim that fits like a dream, every piece is chosen with precision and purpose. The focus is on craftsmanship, longevity, and aesthetics that quietly elevate the everyday. Chapman champions quality over quantity—collections that feel luxurious, wearable, and always relevant. What truly sets the boutique apart is not just the garments on the rack, but the discerning eye behind them. Co-founder and experienced buyer Amy leads the curation process, drawing on more than 20 years in the fashion industry. Rather than simply following trends, she refines them—offering a wardrobe edit that transcends seasons and honours enduring style. Whether in-store or online, Chapman Store offers a shopping experience more akin to a personalised styling session than a traditional retail model. Every detail is designed to help customers find pieces that resonate—effortlessly, intuitively, and beautifully.
A local boutique rooted in experience, passion, and people
Chapman Store was founded by Dunedin locals Amy and Tim—a creative partnership grounded in a shared love of style, design, and meaningful connection. Since opening, the boutique has grown into a trusted fashion destination known not only for its elegant product range but for its deeply personal customer relationships. Amy brings over two decades of industry experience to the business, overseeing the store’s creative direction, collaborating closely with designers, and working directly with clients on the shop floor. Her intuition, warmth, and ability to help women discover unexpected favourites have become a hallmark of the Chapman experience. Meanwhile, Tim applies his background in graphic design to the brand’s digital presence. Under his guidance, Chapman’s online store offers the same sense of calm curation and elevated simplicity that defines the physical boutique. From layout to photography to navigation, every touchpoint reflects Chapman’s signature blend of modern elegance and quiet confidence. Together with a small, passionate team of fashion experts, Amy and Tim have created a space where customers feel seen, heard, and understood. This consistent care—both in styling and service—has transformed Chapman from a local boutique into a loyal community.
A personalised styling experience designed around your lifestyle
Chapman Store believes that fashion should feel empowering—not overwhelming. With this in mind, the team has developed a range of personalised styling services tailored to individual lifestyles, moments, and needs. Whether finding the perfect pair of jeans, preparing for a special event, or updating a wardrobe to reflect a new chapter, Chapman’s approach is thoughtful, supportive, and grounded in real-world dressing. Private one-on-one styling appointments offer clients focused attention in a calm and welcoming environment—ideal for wedding prep, career transitions, or simply a seasonal refresh. For those seeking a more social experience, Chapman hosts group and corporate styling sessions, transforming shopping into a celebration complete with bubbles and curated racks tailored to the group’s tastes. For a more holistic wardrobe transformation, Chapman also offers in-home wardrobe audits—helping clients edit their existing collection, identify gaps, and build a functional, elevated wardrobe that simplifies daily dressing. Across all services, Chapman’s guiding philosophy remains the same: getting dressed should be joyful, and great style should always reflect the best version of the person wearing it.
To know more visit-
Instagram- https://www.instagram.com/chapman_store
Website- https://chapmanstore.co.nz
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