Shoes are more than a finishing touch—they shape how women carry themselves, how they feel, and how they move through the world. Head Over Heels specialises in curating a refined collection of luxury footwear and accessories, drawn from an evolving global network of artisans, heritage labels, and emerging designers. With a focus on timeless sophistication and character, every piece in the collection is chosen to reflect enduring style and thoughtful design. From classically cut Italian pumps to hand-woven Spanish sandals and contemporary ankle boots made in Portugal, the boutique balances heritage, innovation, and understated luxury. Each season, the Head Over Heels team travels throughout Europe and beyond—attending intimate trade fairs and visiting ateliers—to handpick designs that speak to refined individuality. Longstanding partnerships with makers enable the boutique to co-design exclusive styles tailored to customer preferences, while its in-house collections offer a natural extension of its design sensibility. Rooted in fit, versatility, and elevated everyday wear, these collections are developed with direct input from the women who wear them. This deep, personal connection to the craft of footwear informs every choice Head Over Heels makes.
A Family Legacy That Redefined New Zealand’s Shoe Boutique Culture
Head Over Heels is the embodiment of a bold, multi-generational vision. The story began in 2007, when mother-and-daughter duo Mary and Greta Washington were invited to attend an international footwear fair in Europe. That formative experience sparked a lasting appreciation for artisanal shoemaking and the generations of craftsmanship behind it. Inspired by what they had seen, the pair returned to New Zealand and opened their first boutique in the small town of Timaru—a daring and heartfelt move that introduced curated European footwear to a new audience of style-conscious women. The positive response soon led to the opening of a second boutique in Christchurch just two years later. When the city was struck by the devastating earthquakes of 2010 and 2011, the Head Over Heels story could have ended—but instead, it evolved. Temporarily relocating to the Re:Start container mall, Mary and Greta continued to serve their loyal clientele with resilience and grace, before returning in 2017 to a new flagship store in the revitalised High Street fashion precinct. Their journey is one of strength, reinvention, and the quiet leadership of women in business—proof that beauty and integrity can thrive even in the most challenging circumstances.
Crafted Slowly, Sourced Sustainably, and Driven by Heart
At its core, Head Over Heels is committed to slow fashion, ethical sourcing, and enduring relationships. The brand builds deep connections with the makers behind each collection—often small, family-run workshops in Italy, Spain, and Portugal, where shoemaking traditions have been passed down for generations. These artisans bring passion, precision, and heritage craftsmanship to every pair, resulting in footwear that carries both beauty and meaning. Sustainability guides every stage of the business—from sourcing natural materials and supporting low-impact production to minimising overstock and choosing brands that honour their makers and the planet. Alongside international labels, Head Over Heels proudly showcases designers from New Zealand and Australia, maintaining a strong connection to local creativity and talent. Since the launch of its online store in 2015, the boutique has brought its signature curation and personalised service to customers across Aotearoa and Australia—retaining the warmth and intimacy of an in-store experience. Head Over Heels is more than a destination for beautiful shoes—it is a reflection of values. Style without compromise. Luxury without waste. And fashion that empowers women to express themselves with elegance, ease, and authenticity.
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Instagram: https://www.instagram.com/headoverheelsnz
Website: https://headoverheels.co.nz
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