The fashion industry has always been more than fabric and stitching—it’s a mirror of culture, mood, and individuality. In recent years, there’s been a growing shift towards clothing that carries meaning, where design is as much about personal expression as it is about aesthetics. Consumers are no longer seeking just garments; they’re drawn to brands that speak to identity, values, and a sense of place.
In this evolving landscape, NOM*d stands as a distinctive voice. Founded by Margarita Robertson in 1986 in Dunedin, this New Zealand label has spent decades embracing the gothic allure and elemental spirit of its hometown. NOM*d’s pieces are not just clothes—they are portals into an inner world or shields from the outer one. Built on sharp intelligence, deep individuality, and a commitment to New Zealand-made craftsmanship, the brand has carved an enduring space in global fashion while staying rooted in its origins.
Design That Defies Convention
NOMd’s wardrobe is both understated and subversive, effortlessly blurring the line between the experimental and the wearable. Tailored silhouettes meet utilitarian fabrics, while deconstruction and unexpected reworking form the backbone of the design philosophy. The result? Garments that feel like uniform yet resist conformity—pieces that balance endurance with defiance. The interplay between light and dark is a constant thread, making NOMd not just relevant but timeless in its aesthetic language
PLUME: Curating Style Since 1978
Beyond the label, Margarita and Chris Robertson’s vision extends to their stores, PLUME, which have been fixtures of New Zealand’s fashion landscape since 1978. The Dunedin flagship, with its iconic arched leadlight entrance, offers a curated mix of sustainable New Zealand-made and international brands, while the Christchurch location—opened in 1992—continues to thrive in a post-earthquake CBD. Within these spaces, NOMd’s collections sit alongside high-profile designers, creating an environment for discerning shoppers seeking clothing that is clever, stylish, and agenda-setting. PLUME, much like NOMd, is a testament to instinct, longevity, and the art of dressing with intention.
To know more visit:
Instagram- https://www.instagram.com/nom_d
Website- https://nomdstore.com
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