The ready-to-drink (RTD) beverage industry has been undergoing a major shift, moving away from overly sweetened, artificial mixes toward clean, crafted options that people can feel good about enjoying. Today’s drinkers want quality ingredients, transparency, and a sense of connection to the brands they choose. This change has opened doors for companies that are more than just beverage makers but also storytellers who create an experience around community, authenticity, and lifestyle.
It is within this growing space that Pals has emerged. Created by four friends who saw an opportunity to bring people together through a drink that feels genuine, Pals has quickly carved a niche for itself as a brand built on connection, quality, and good times.
Born from Friendship, Built for Community
Pals began with a simple yet powerful idea: drinks taste better when they bring people together. Founders Nick Marshall, Mat Croad, and Jay and Anna Reeve were already close collaborators when they decided to take things further. What started as a shared vision soon became a collective project, with each friend bringing creativity and commitment to shaping a brand that reflected who they were.
They did not stop there. Recognizing the importance of design and storytelling, the team reached out to other “pals” in marketing, packaging, and the creative world. The result is a brand that feels as warm as it looks, with vibrant recyclable cans that celebrate the joy of connection and the energy of shared moments.
Quality You Can Taste
At the heart of Pals lies an uncompromising focus on quality. Each can is filled with premium spirits and real fruit extracts sourced from leading fruit-producing regions. The flavor profile is designed to feel like the kind of drink you would mix yourself at home, if only you had a clean glass, fresh fruit, and an expert bartender within reach.
This approach sets Pals apart in an industry where shortcuts often take center stage. By choosing natural ingredients and balancing taste with craft, the brand delivers on its promise to create beverages that are both refreshing and satisfying. It is no surprise that Pals has earned the label of “the best tasting one.”
A Drink That Fits Every Lifestyle
Modern consumers are increasingly conscious about what they put in their bodies, and Pals has embraced this shift with enthusiasm. All Pals drinks are natural, low in sugar, gluten free, vegan friendly, and free from artificial colors, preservatives, or ingredients that are difficult to pronounce. In other words, the brand makes it easy to enjoy a drink without second guessing what is inside.
The message is clear: Pals is about saying no to the unnecessary and yes to the things that make life enjoyable. Whether it is a sunny afternoon, a gathering of friends, or a music-filled evening, Pals aims to be the companion that enhances those moments. After all, great times are meant to be shared, and every can of Pals is a reminder of that spirit.
To read more startup stories visit- startuptodaynewzeland
