The world of home décor and personal keepsakes is changing as people look for ways to fill their spaces with meaning rather than trends. Prints, framed artworks, and custom pieces are no longer seen as just decoration but as ways to tell a story and create warmth in a home. In New Zealand and around the world, more people are looking for products that feel both timeless and personal. Papier HQ has become part of this movement, building a reputation for making thoughtful, local, and beautifully designed pieces.
From Small Beginnings to a Loved Design Studio.
Papier HQ began in Auckland in 2017, created from the idea that artwork could be both accessible and lasting. What started as a local studio designing and printing pieces for everyday homes quickly grew into a brand that made quality and simplicity its core. Everything is designed in-house, and for New Zealand orders, frames are made locally with fine timber. This focus on details has allowed Papier HQ to steadily become a trusted name.
Over the years, the brand has remained committed to a style that feels timeless and balanced. Their ranges are created to be complementary so customers can build collections that work beautifully together. This approach makes it easier for anyone to create a space filled with personality without being tied to fast-changing trends.
A Brand That Values Thoughtfulness and Story.
The essence of Papier HQ lies in thoughtful design. From the start, the mission has been to make decorating a home easy and rewarding while ensuring that every product carries meaning. Their popular offering, “Frame Your Kids’ Art,” captures the sentimental side of their work. Turning a child’s drawing into a framed print transforms fleeting creativity into a lasting treasure that can be enjoyed for years.
The brand’s products are not just about aesthetics. Each piece is meant to tell a story or hold a memory. Customers can find custom photo prints, event stationery, and wedding stationery, all designed with the same thoughtful touch. This approach makes Papier HQ more than a shop for prints, positioning it as a studio where memory and design meet.
Growth, Change, and a Promising Future.
In June 2025, Papier HQ marked a new chapter. Ownership passed to Prachi, a designer, curator, and mother who has promised to continue the values of the brand while bringing her own vision to the studio. The transition was shared warmly with customers, showing the sense of community that surrounds the business.
Today, Papier HQ operates from a showroom at 983 Mount Eden Road in Auckland, open by appointment. The studio continues to offer prints, custom framed artworks, stationery, and wedding design services while shipping its products internationally. With every design created in-house and every frame carefully crafted, the brand stands as a reminder that thoughtful design and meaningful keepsakes can have a lasting place in our homes.
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