The retail world is transforming. Today’s consumers are no longer looking for just products—they are searching for experiences, connections, and spaces that inspire. Fashion, art, and culture are merging with lifestyle in ways that blur boundaries, shaping a new kind of retail that is equal parts creative hub and community anchor. It is in this evolving landscape that the Peggy Concept Store was born. Founded by visionary Evelyn Broughton in Avalon Beach, Peggy is more than a store—it is a place where people gather, ideas are exchanged, and creativity is celebrated. With its European jet-set sensibility balanced by a relaxed Australian soul, Peggy represents a new way of engaging with fashion, music, art, and culture.
Reimagining Retail as a Creative Hub
Peggy Concept Store was named after Peggy Guggenheim, the pioneering art collector who championed creativity and collaboration. Staying true to this spirit, the store immerses its community in a world where retail meets inspiration. It offers fashion, music, art, and culture under one roof, while embracing sustainability and conscious living at its core. Every detail, from its carefully curated collections to its cultural events, reflects Evelyn’s deep-rooted passion for creating meaningful experiences that go beyond shopping.
A Visionary Behind the Brand
At the heart of Peggy is Evelyn Broughton, a local Avalon mother and experienced luxury fashion buyer with over a decade working at Chanel, Gucci, and Hermès. Known by her global circle of creative friends as a tastemaker, Evelyn has brought her love for culture, style, and community to life through Peggy. Her vision is not only to share her expertise in luxury fashion but also to create a space that uplifts local creatives, fosters collaboration, and connects people. Peggy is both a reflection of her journey and an invitation for the community to gather, create, and be inspired.
To know more visit:
Instagram- https://www.instagram.com/peggyconceptstore
Website- https://peggyconceptstore.com
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