The fashion industry has reached a turning point—consumers are shifting away from fast, disposable trends and towards garments that carry purpose, longevity, and emotional connection. Increasingly, people are seeking pieces that not only look good, but also feel meaningful clothes that tell a story, that honor where they come from, and that align with values of sustainability and care. This new wave of conscious fashion is about slowing down, cherishing quality, and finding beauty in simplicity. It is within this movement that Squeeze was born. Founded by Eloise—affectionately known as “Squeeze,” a name rooted in family and identity—the brand reflects a deeply personal vision of clothing as an extension of self. Inspired by her grandmother’s silk and cotton nightwear, Eloise carries forward a legacy of quality, longevity, and sentimentality. At Squeeze, garments are made only from 100% silk and 100% cotton, natural fibers that embrace both luxury and responsibility. Produced locally in New Zealand with full transparency, every piece is designed to last in both wear and meaning.
Purposeful Craftsmanship, Rooted in Nature
At the heart of Squeeze is a commitment to natural fibers—garments crafted only from silk and cotton, chosen for their softness, breathability, and biodegradability. These fabrics not only feel like a second skin, but also return naturally to the earth, minimizing environmental impact. Working with local New Zealand fabric wholesalers, Squeeze rescues premium silk and cotton deadstock, transforming them into thoughtfully limited collections known as Phases. Each Phase, released four times a year, reflects the brand’s belief in creating clothing with intention—for both the wearer and the planet.
Care, Connection, and Clothing That Lasts
Squeeze’s philosophy extends beyond materials to the way garments are cared for and cherished. With customizable embroidery options, each piece becomes more than clothing—it becomes a personal keepsake, a wearable memory. From delicate silk Yoru sourced responsibly in Japan to cotton poplin rescued from local factories, every fabric tells its own story of craftsmanship and care. By blending timeless design with sustainable practices, Squeeze creates clothing that transcends trends, nurtures emotional connection, and ensures longevity—both in fabric and in meaning.
To know more visit:
Instagram- https://www.instagram.com/shop.squeeze
Website- https://shopsqueeze.com/pages
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