Fashion’s role as an expressive art form has never been more pronounced, with designers and brands worldwide embracing bold creativity, ethical production, and the celebration of individuality. The industry is evolving beyond fleeting trends, as consumers seek garments that tell stories, challenge conventions, and reflect a deeper sense of identity. In this landscape, fashion is increasingly recognized not just as attire, but as a vehicle for self-expression, cultural commentary, and even protest. Within this dynamic and ever-shifting world, WORLD stands as a singular voice—one that has shaped New Zealand’s creative scene for decades and made its mark on the global stage. Founded by visionaries Dame Denise L’Estrange- Corbet and Francis Hooper, WORLD has consistently defied the ordinary, crafting garments and fragrances that blur the line between fashion and art. Their legacy is a testament to the enduring power of originality, fearless design, and the joy of dressing without limits. Their legacy is one built on defying fashion norms and celebrating the unique beauty of the unexpected.
A Global Voice in Avant-Garde Fashion
WORLD’s unapologetic commitment to originality swiftly captured international attention and positioned the brand as a serious force within the avant-garde fashion world. The pivotal moment came in 1995 with the creation of the now-iconic 21st Century Origami Dress—a masterstroke of design that won the Avant-Garde category of the prestigious Benson & Hedges Fashion Design Awards. This landmark piece was later acquired by the Auckland Museum and immortalised by Mattel in the form of a Barbie doll, underscoring WORLD’s cultural and artistic relevance beyond fashion. From there, the brand’s trajectory only accelerated. WORLD’s collections graced runways in fashion capitals like London, Paris, Hong Kong, and Sydney, earning the attention of major global media and fashion legends such as Anna Piaggi of Italian Vogue. Stocked by revered retailers including Selfridges and Liberty London, WORLD proved that experimental fashion, when infused with conviction and craftsmanship, could resonate on a global scale. Yet despite international accolades, the brand has remained firmly anchored in its New Zealand heritage—honouring its local origins while continuing to provoke, inspire, and innovate on a worldwide stage.
Fashion as Art, Provocation, and Celebration
To wear WORLD is to step into a world of theatrical elegance, layered storytelling, and expressive freedom. Every piece crafted by the brand is more than an item of clothing—it’s a curated work of art designed to provoke thought, spark conversation, and invite self-exploration. WORLD is not interested in chasing seasonal trends or market formulas; instead, it celebrates fashion as a medium of performance, protest, and play. Their collections consistently explore themes of identity, satire, irony, and social commentary—delivered through meticulously constructed garments that are as intellectually rich as they are visually striking. In every boutique and on every runway, WORLD offers a sensory and conceptual experience: an invitation to reject conformity and embrace the thrill of dressing without limits. For those who see fashion as an expression of character and spirit, WORLD stands as an enduring beacon of creativity and courage. Their ethos has remained consistent over decades—fashion should be fun, fearless, and full of meaning. Through this unwavering philosophy, WORLD continues to lead not just in style, but in soul.
To know more visit:
Instagram- https://www.instagram.com/worldbrandinnz
Website- www.worldbrand.co.nz
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